Driving Growth and Engagement at Mimeo Photos
Built and scaled the email marketing channel from the ground up, leading cross-functional campaigns that grew our subscriber base, boosted customer retention, and increased revenue by delivering creative, impactful content and personalized messaging.
At Mimeo Photos, I built the email marketing channel from the ground up. When I started, the program relied on dark backgrounds, basic mock-ups, and a transactional tone. Through a complete refresh — introducing vibrant visuals, brand photography, and customer-centric messaging — I drove major improvements in subscriber growth, engagement, retention, and revenue.
In 2022 alone, our email campaigns achieved a unique open rate of over 50% across initiatives including customer appreciation, loyalty programs, referrals, upsells, cross-sells, surveys, and more.
Work Samples
Key Achievements
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Managed a global email marketing program for Mimeo Photos, executing targeted, region-specific campaigns across seven countries: North America, United Kingdom, Spain, Germany, France, Australia, and Japan.
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Developed a series of strategic promotional opportunities across the customer lifecycle, resulting in 3× year-over-year growth in email marketing–attributed revenue, exceeding $1.5M annually.
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Partnered with lifestyle brands (including Apotheke, Skyroam, and others) and artists to co-promote products across shared email audiences, expanding reach and boosting engagement.
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Led the launch of multiple home décor products, expanding Mimeo Photos’ offering with new categories including framed prints, photo canvases, classic photo prints, tabletop photo décor, and wall décor in metal, wood, and acrylic finishes.