Content Production
Optimizing search visibility while creating content that informs, engages, and converts.
Organic Growth & Storytelling
Search is where curiosity begins. Through SEO and organic content, I focus on creating meaningful touchpoints that answer real questions, build trust, and guide audiences toward a brand—naturally and authentically over time.
Organic Growth & Visibility
Drove sustained organic growth through a new SEO strategy and site launch, resulting in +34.4% organic sessions, +38.9% new users, and a 130.2% improvement in branded vs. non-branded traffic mix within six months.
Search Authority
Expanded search presence by improving priority keyword rankings (+5.7%), adding 240+ Top 10 rankings, and securing visibility for 35+ competitive, high-intent search terms.
Content Engagement & Performance
Increased content effectiveness by pairing SEO with brand-led storytelling, achieving a 6x increase in time on page, lower bounce rates, and 20%+ of new content reaching page one.
Scalable Content
Developed a scalable, audience-led content ecosystem—producing high-intent articles and solutions pages that generated 125+ organic MQLs within the first six months—supported by a curated visual library of brand-forward photography, mockups, and user-generated content.