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Digital Advertising

Paid Media

Developing thoughtful, data-informed campaigns designed to grow brand visibility and performance in competitive digital spaces.

❋ Social Media Marketing (SMM)

My primary focus in managing Facebook and Instagram advertising is growing our web-based customer base. By reallocating budget toward new-audience prospecting while maintaining a strong retargeting mix, we achieved a 5x net return.

❋ Search Engine Marketing (SEM)

Using Google Ads, we achieved a 3x return on investment through a strategic mix of branded, competitive, and non-branded search campaigns. The primary goal was to grow web-based orders, with 90% of purchases completed through our web app.

❋ Audience Growth & Efficiency

Improve cost efficiency (CPC/CPA) while expanding qualified audience reach and engagement across key digital channels.

❋ Meta Campaign Performance

Increase click-through rate (CTR) and conversion rate across paid digital campaigns by optimizing creative, targeting, and placements.