Brand Development:

Mimeo Photos

Full-scale brand marketing efforts for Mimeo Photos

Drove end-to-end brand marketing initiatives, from positioning through campaign rollout. Collaborated cross-functionally to evolve creative direction, launch seasonal campaigns, and craft content tailored for digital audiences. These efforts fueled consistent growth in customer acquisition and long-term retention.

Where Brand Meets Impact

Led holistic brand marketing for this Apple-partnered photo printing app, combining strategic vision with creative execution to elevate the customer experience and grow brand equity.

Developed and implemented comprehensive brand voice guidelines, ensuring consistency across marketing, sales, and customer support.
Directed a multi-disciplinary team and partnered with external producers to build a cohesive content ecosystem, spanning lifestyle photography, product visuals, and user-generated content across digital channels.
Owned go-to-market strategy for new product introductions, including expanding the brand into the home decor category with compelling messaging and launch campaigns.
Improved Apple App Store rating to 4.5+ and earned "Excellent" status on Trustpilot by optimizing customer communications and support team responses.

Creative Direction & Product Positioning

Directed creative content and quarterly photo shoots, successfully launching 5+ products within 24 months, enhancing brand visibility and market reach.