Brand Development:
Box Genie
Brand Guidelines
Built a complete brand identity system — defining tone, visuals, and voice — to bring consistency and clarity to every Box Genie touchpoint.
Creative Direction & Product Positioning
Shaped creative direction to reflect the brand’s premium yet approachable personality, and refined product positioning to resonate with small business owners seeking high-quality, customizable packaging.
Brand Voice Development
Established a clear and consistent brand voice that reflected Box Genie’s friendly, expert, and solution-oriented personality.
Created detailed voice guidelines to unify messaging across marketing, web, and customer communications, helping the brand connect authentically with small business owners.